Providing Point of Sale software and systems is our business. But good POS software is just a part of what is takes for a retailer to be successful. In addition to tracking inventory and sales, our customers need to be able to effectively promote their merchandise to their customers. Store design and merchandising is is a critical piece of any retail store operation. It is important to us that our customers succeed and so we have created partnerships with with a few store design firms that can provide assistance.
Grant Retail Design is a "retail only" design firm servicing clients around the globe. They work with large and small clients from start-ups to on-going firms and their goal is to give you a store that looks good, sells good and hits your budget and time frame.
Creative Store Solutions provides cost-effective custom design services, fixture and store supply solutions for both large and small retailers.
There are numerous products in shopping centers that are competing for customers attention. Retailers must find creative methods to make their products stand out in order to boost brand sales. Below are some merchandising and display ideas to think about.
Retail displays are the store fixtures that hold your merchandise together. Clothing displays, sunglass displays, slat-wall displays, hat displays or other point of purchase (POP) displays hold and arrange your products.
When you are able to set up your store with customized retail displays, you can see that your products will stand out on their own which will entice your clients to look at and buy your products.
Floor Stands are retail displays, which can be placed anywhere on the retail floor and host a variety of product categories. It is the most common display type because it can hold a heavy amount of product for a long time.
Counter retail displays are put on tables and counters where space is limited and tempt impulsive shoppers to buy items while waiting to check out.
Retail signs are effective for product branding and are often combined with retail displays to emphasize a product's feature. Some very simple and effective merchandising solutions consist of just an eye-catching well-placed retail sign.
Consider the weight, shape, size and color of the product you would like to promote using your retail fixtures. Determine what is special about the product and how you can accentuate its features.
Consider any shop seasonal themes and think about which materials and elements will fit best your store design. Emphasize and highlight your displayed product but don't destroy the overall presentation and look of your store.
Who is going to be most likely interested in the product your are planning to showcase?
Think of a special feature or a brand slogan you want customers to see. Utilize graphics, banners and signs to make your product attractive.
Browse and search through the web and find some retail displays that best fit your needs.
Search for a good and trustworthy source for your retail store displays. Study their industry specific expertise and review some of their projects with other manufacturers.